Frequently Asked Questions

To activate the service, purchase a monthly or annual subscription. After your subscription is confirmed, the Social LENS PRO team will guide you through account access, data-source connection, dashboard configuration, and onboarding.

Yes. You can choose a monthly subscription or make an annual payment.

Customers who select annual billing receive a 15% discount on the subscription fee.

Yes. You may cancel your subscription by providing at least 30 days’ prior notice.

Your access will remain active during the applicable paid subscription period, subject to the terms of your subscription agreement.

Yes. A separate Social LENS PRO subscription is required for each brand. This ensures that each brand has its own dedicated dashboards, data connections, reporting structure, competitive benchmarks, and customized analytics environment.

If your organization manages multiple brands, each brand should be subscribed and configured separately.

You must provide the Social LENS PRO team with the required standard or authorised access to the relevant social-media, advertising, analytics, and campaign accounts.

We will provide the user-account details that must be added to your platforms. Once access is granted, Social LENS PRO will retrieve permitted data through automated integrations and present it through actionable dashboards and reports.

Access requirements may vary depending on the platform and the data permitted through its API.

No. You should not share your account passwords with the Social LENS PRO team.

Access should be provided through the official user, partner, business-manager, or account-access features offered by the respective platform.

Social LENS PRO supports reporting across selected platforms, including:

Facebook

Instagram

LinkedIn

TikTok

YouTube

Google Ads

Other supported social-media, advertising, website-analytics, and direct-media sources

The exact data available depends on account permissions, platform APIs, and your subscribed configuration.

The social-media dashboard is normally configured within three working days after the required access has been provided for all relevant social-media platforms.

The setup period begins once the necessary accounts, permissions, and brand information have been received.

To configure the paid-campaign dashboard, you must:

Provide the required access to all relevant paid-media platforms.

Share each approved media plan through the designated email address.

Provide the campaign name, media-plan number, budget, channel, objective, market, campaign period, and other reporting details.

The media plan is required to configure budget tracking, campaign pacing, channel comparisons, and reporting correctly.

Configuration begins after the Social LENS PRO team receives:

Access to all relevant paid-media accounts

The approved media plan

The required campaign details

Correct campaign naming and identification information

The applicable setup timeline will be communicated after the submitted information and account access have been reviewed.

Yes. DSP campaigns, programmatic media, and direct media-buying placements can be incorporated into the Social LENS PRO paid-media analytics dashboard.

For automated reporting, you must provide one of the following:

Standard or authorised access to each DSP or third-party ad server

API access, where available

Scheduled impression-delivery reports from the DSP, publisher, or third-party ad server

The reports should include date-level delivery data and, where available, details such as campaign name, placement, publisher, impressions, clicks, spend, video performance, and conversions.

Once the required access or reports are provided, Social LENS PRO can consolidate this data with other paid-media channels for unified cross-channel performance tracking and reporting.

Yes. A consistent naming convention is required so that campaigns can be identified, grouped, automated, and reported accurately across channels.

Each media plan should be assigned a unique identification number.

The recommended structure is:

MediaPlan#_ChannelName_Campaign_Theme_ Objective_BrandName

To ensure accurate campaign tracking, automated data processing, and cross-channel reporting, each campaign must follow the standard naming convention below:

MediaPlan#_ChannelName Country_ CampaignTheme _Objective_BrandName_

Media-plan format

The media-plan reference should contain:

Media Plan Prefix: MP

Customer ID: 5 digits

Media Plan Year: Four-digit year

Media Plan Number: Four-digit unique number

Format:

MP#CID-YYYY-XXXX

Example:

MP#50001-2026-2340

Channel abbreviations

Use the following approved abbreviations:

Country abbreviations

Where media budgets are allocated by country, add the country abbreviation immediately after the channel name, separated by a space.

Global : Global ( All countries)

Examples:

GDN US YT UK Meta PK Search OS

Campaign-objective abbreviations

Use the following abbreviations for campaign objectives:

Complete campaign-name examples

MP#50001-2026-2340 GDN US_AW_Samsung_Galaxy S26 Launch

MP#50001-2026-2340 YT US_AW_Samsung_Galaxy S26 Launch

MP#50001-2026-2340 Search US_Conv_Samsung_Galaxy S26 Launch

MP#50001-2026-2340 IG US_Eng_Samsung_Galaxy S26 Launch

MP#50001-2026-2340 FB US_Eng_Samsung_Galaxy S26 Launch

MP#50001-2026-2340 Meta US_AWC_Samsung_Galaxy S26 Launch

Naming requirements

Use the assigned media-plan number consistently across all related campaigns.

Use only the approved channel, country, and objective abbreviations.

Separate each main field with an underscore.

Add the country abbreviation only where reporting or budget allocation is market-specific.

Keep the brand name and campaign theme clear and consistent across all platforms.

Do not use unnecessary symbols, duplicate spaces, or different spellings for the same brand or campaign.

Each campaign name must be unique enough to identify its media plan, channel, market, objective, brand, and campaign theme.

The unique media-plan number helps Social LENS PRO:

Connect platform campaigns with the approved media plan

Track planned versus actual spending

Group campaigns across multiple channels

Prevent duplication or incorrect attribution

Maintain accurate historical reporting

Generate consolidated cross-channel dashboards

Campaigns with inconsistent or incomplete names may not be classified correctly through automated reporting.

This can result in:

Incorrect campaign grouping

Missing budget comparisons

Delayed dashboard configuration

Inaccurate channel or market classification

Additional manual verification

The Social LENS PRO team may request campaign-name corrections before final configuration.

Yes. Reports can be customised according to your business and reporting requirements, provided that the requested data:

Is permitted by the relevant platform

Is available through its API or authorised data source

Is included within the technical capabilities of Social LENS PRO

A customised report is normally prepared within three working days after the complete reporting requirements have been received and the requested data has been confirmed as available.

Yes. You may request that a customised report remain active:

For all future campaigns

For a particular brand

For selected channels

For a specific campaign

For a defined reporting period

Your instructions should clearly specify where and for how long the report should remain active.

Yes. Each platform has its own metric definitions, attribution methods, reporting delays, API rules, and data limitations.

For example, reach, impressions, video views, engagements, conversions, and follower metrics may be calculated differently across platforms. Social LENS PRO presents the available data while maintaining platform-level distinctions where necessary.

Yes. You can download a specific section, an individual page, or the complete report in PDF format at any time. Downloaded reports can also be printed for internal reviews, management presentations, client meetings, and record-keeping purposes.

Social-media data is processed automatically as it becomes available through the relevant platform APIs.

Depending on the platform and metric, data may be updated:

Hourly

Daily

Weekly

Monthly

Where hourly data is available, Social LENS PRO normally updates the dashboard within approximately one hour after the data becomes available through the API.

Social platforms do not release every metric at the same frequency.

Some metrics may be delayed or updated only after the platform completes its own processing. The update frequency may also depend on:

Platform API limitations

Account permissions

Metric type

Data-processing schedules

Reporting-period requirements

Paid-campaign data is generally refreshed approximately every 15 minutes, subject to the availability and processing schedule of the relevant advertising platform’s API.

Some conversion, attribution, revenue, or finalised cost metrics may appear later because advertising platforms continue processing and adjusting campaign data after an interaction occurs.

Social LENS PRO provides near-real-time or regularly refreshed reporting, but the exact timing depends on when each platform makes its data available.

The dashboard cannot display data earlier than it is released by the respective platform or API.

Yes. Social LENS PRO can monitor selected publicly available competitor metrics and compare them with your brand across supported social platforms.

Competitors may also be organised into custom categories for benchmarking.

Depending on the platform and publicly available data, competitor reporting may include:

Followers or subscribers

Follower growth

These metrics are generally private and cannot be accessed without authorised account access.

Competitor reporting is therefore based on publicly available data unless the competitor account has been lawfully connected and authorised.

Data availability depends on:

The access provided by the customer

The permissions granted by each platform

API availability

Platform policies

Historical-data limitations

Account type

Connected data sources

Social LENS PRO cannot display a metric that is not provided or permitted by the relevant platform.

Historical data may be available depending on the platform, API permissions, and the date on which an account or competitor profile begins being tracked.

Where historical data is unavailable, Social LENS PRO will begin recording and building the historical trend from the date tracking starts.

The customer is responsible for ensuring that the required permissions remain active.

If access is removed, expires, or is restricted by a platform, dashboard updates may be interrupted until access is restored.

Media plans, configuration instructions, and reporting requests should be sent to the designated Social LENS PRO email address communicated during onboarding.

General enquiries may be sent to:

support@sociallenspro.com

Please include:

Brand name

Media-plan number

Campaign name

Relevant platform

Reporting period

Description of the issue or request

Screenshots, where relevant

Required completion date, where applicable

Providing complete information helps the team investigate and respond more efficiently.

Social LENS PRO is suitable for:

Brands

Marketing departments

Advertising agencies

Media agencies

Digital teams

Performance-marketing teams

Corporate communication teams

Management and decision-makers

Organisations managing multiple brands or competitors

It is designed for organisations that need a consolidated view of organic social-media performance, competitive intelligence, paid campaigns, website activity, conversions, and business outcomes.